Chinese speaking consumers in Australia – their media and communication preferences

Census data shows that there were almost 600,000 Chinese (Mandarin or Cantonese) speakers in Australia in 2016, almost twice the number in 2011, with the 2021 Census expected to show further strong growth.

 

The Chinese community is a dynamic audience for marketers and identifying how best to connect and communicate with them is critical.

 

To understand the composition of the Chinese-speaking community, their usage of both Chinese and Western media, and their shopping habits, EternityX conducted an online survey among 501 Chinese speaking adults across Australia in December 2020.